10 Steps to Bring a Product to Market - Licensing
Step 7 - Find Licensing Candidates

Many inventors fail at licensing because they choose the wrong companies to approach. Many people want to license to the big companies without realizing that these companies rarely, if ever, license ideas from inventors. Unless you have a product that is leaps and bounds beyond any other product, you should not approach a company with a major market position. Fortunately, companies with smaller market shares are always looking for ways to expand their share and break into new markets and are therefore more willing to consider licensing. Since a licensed product produces a lower profit margin due to the royalties paid to you, you need to find companies that would benefit greatly from adding your product to their line. 

Need Help with this Step?

We can provide you with a list of potential licensees for your product. This service costs $125 and you can contact info@onestopinventionshop.net for more information or to request this service.

Go to Step 8